The Ritz-Carlton New York, NoMad: 2026 Configuration Analysis

The bottom line: The Ritz-Carlton New York, NoMad opened in July 2022 at 25 West 28th Street (alternatively 1185 Broadway) as a 50-story, 500-foot-tall reinforced concrete skyscraper. The property features 250 guestrooms and 19 suites across 150,000 square feet, plus 16 one- and two-bedroom penthouse residences on the upper levels (some sources cite 219 guestrooms + 31 suites). Designed by architect Rafael Vinoly. Developed by Marriott, Ritz-Carlton Hotels, and Flag Luxury Group. This is the 106th Ritz-Carlton location globally and the second Ritz-Carlton establishment in New York City.

The Ritz-Carlton New York, NoMad at 25 West 28th Street (1185 Broadway) is the principal NoMad ultra-luxury anchor — 250 guestrooms, 19 suites, and 16 penthouse residences across the 50-story, 500-foot-tall Rafael Vinoly-designed tower, opened July 2022 as the second Ritz-Carlton in New York City (and the 106th Ritz-Carlton globally). The property operates under the Ritz-Carlton brand within the broader Marriott Bonvoy portfolio.

This piece is a 2026 configuration analysis of the property — the 25 West 28th Street / 1185 Broadway NoMad position, the Rafael Vinoly-designed 50-story tower, the 250-guestroom + 19-suite + 16-penthouse-residence inventory, the Marriott / Ritz-Carlton / Flag Luxury Group development framework, and the position in the broader Manhattan luxury hotel set.

The 25 West 28th Street / 1185 Broadway NoMad Position

The Ritz-Carlton New York, NoMad occupies 25 West 28th Street — alternatively addressed as 1185 Broadway, at the corner of Broadway and West 28th Street. The position places the property:

• In the heart of the NoMad commercial and dining cluster — within the principal NoMad cluster
• Adjacent to Madison Square Park — supporting the principal Flatiron / NoMad green-space anchor
• Within walking distance of the broader Flatiron Building and Flatiron commercial corridor
• Within walking distance of the Midtown South commercial cluster
• Within walking distance of the broader Midtown ultra-luxury hotel cluster (Four Seasons NY, St. Regis NY, Peninsula NY, Park Hyatt NY)
• Within close proximity of Mondrian Park Avenue (444 Park Avenue South) and The New York EDITION (5 Madison Avenue) — the principal peer NoMad / Madison Square Park hotels

The NoMad geographic position differentiates The Ritz-Carlton NoMad from the principal Midtown ultra-luxury cluster while providing the most-substantial NoMad-area ultra-luxury commercial anchor in the broader competitive set.

The Rafael Vinoly-Designed 50-Story Tower

The Ritz-Carlton New York, NoMad occupies the 50-story, 500-foot-tall reinforced concrete tower designed by architect Rafael Vinoly. The principal architectural framework:

• 50 stories tall — supporting the principal verticality
• 500 feet tall — providing the principal NoMad-area altitude
• Reinforced concrete construction
• Rafael Vinoly architectural framework — the principal global architecture practice

The Vinoly architectural pedigree distinguishes the property from peer NoMad-area hotels operating with more conventional architectural frameworks. The 50-story tower form supports the broader Manhattan view orientation across the property’s higher floors and provides the structural framework for the penthouse-residence inventory.

The 250-Guestroom + 19-Suite + 16-Penthouse-Residence Configuration

The Ritz-Carlton New York, NoMad operates 250 guestrooms and 19 suites across 150,000 square feet, plus 16 one- and two-bedroom penthouse residences on the upper levels. The accommodation cabinet:

The 250 guestrooms: Distributed across the broader hotel inventory — supporting the principal guestroom programming framework.

The 19 suites: Progressive suite categories supporting the broader suite-progression framework. (Some sources cite alternative counts of 219 guestrooms + 31 suites as a different framing of the same broader 269-key hotel inventory.)

The 16 one- and two-bedroom penthouse residences: Located on the upper levels of the 50-story tower — supporting the broader residential-component framework that ultra-luxury Manhattan vertical developments typically adopt.

The combined 269-key hotel inventory (plus 16 residences) supports the property’s commercial position as a substantial-scale NoMad-area ultra-luxury hotel within the broader Vinoly-designed tower framework.

The Marriott / Ritz-Carlton / Flag Luxury Group Development

The Ritz-Carlton New York, NoMad was developed by:

Marriott International: The principal global hospitality group operating the Ritz-Carlton brand within the broader Marriott Bonvoy portfolio.

Ritz-Carlton Hotels: The principal Ritz-Carlton brand framework — operating at the top of the Marriott Bonvoy luxury brand tier alongside St. Regis, JW Marriott, Bulgari, EDITION, and the broader Marriott luxury portfolio.

Flag Luxury Group: The principal luxury real-estate development practice anchored on multiple ultra-luxury hospitality and residential commissions. Flag Luxury Group has anchored multiple distinctive ultra-luxury commercial developments and supports the broader NoMad development direction.

The combined development framework reflects the broader Manhattan ultra-luxury hotel development pattern that integrates the principal global hospitality brands with established luxury real-estate development practices.

The Ritz-Carlton Brand Framework

The Ritz-Carlton brand operates at the top of the Marriott Bonvoy luxury tier. The brand context:

Ritz-Carlton brand positioning:

• One of the most-recognised global luxury hotel brands
• Operates at the top of the Marriott Bonvoy luxury portfolio
• Distinct from St. Regis, JW Marriott, Bulgari, EDITION, and the broader Marriott luxury brands

Marriott Bonvoy loyalty integration:

• Marriott Bonvoy members can earn and redeem points at the property
• Supports the broader Marriott Bonvoy luxury portfolio access
• Provides programme reciprocity across the broader Marriott Bonvoy ecosystem

Other principal Ritz-Carlton New York property:

• The Ritz-Carlton New York, Central Park (50 Central Park South — the principal Midtown Ritz-Carlton anchor)
• The Ritz-Carlton New York, NoMad (25 West 28th Street — the second NYC Ritz-Carlton, opened 2022)

The two Manhattan Ritz-Carlton properties operate at distinct geographic and use-case profiles within the broader Marriott Bonvoy luxury portfolio framework.

The Ritz-Carlton NoMad in the 2026 Manhattan Luxury Hotel Set

In 2026, The Ritz-Carlton New York, NoMad operates within the principal Manhattan luxury hotel set with a distinctive NoMad ultra-luxury commercial position:

NoMad / Flatiron / Madison Square Park hotel cluster:

• The Ritz-Carlton New York, NoMad (25 West 28th Street / 1185 Broadway — Marriott / Ritz-Carlton ultra-luxury anchor)
• The New York EDITION (5 Madison Avenue — Schrager / Marriott historic-landmark modern luxury)
• Mondrian Park Avenue (444 Park Avenue South — sbe / Ennismore-Accor design boutique-luxury)
• Ace Hotel New York (Broadway / 29th Street — broader boutique-luxury)

Manhattan ultra-luxury cluster (Midtown):

• Four Seasons New York, St. Regis New York, The Pierre, Mandarin Oriental, Peninsula New York, Park Hyatt New York, Lotte New York Palace, The Plaza Hotel
• The Ritz-Carlton New York, Central Park (the principal Midtown Ritz-Carlton anchor)

Manhattan boutique-luxury cluster (Downtown):

• The Greenwich Hotel, The Beekman, Smyth Tribeca, The Mercer, Crosby Street Hotel, Conrad New York Downtown

The Ritz-Carlton NoMad’s structural advantages within the Manhattan luxury hotel set are:

• The NoMad geographic position (the principal NoMad-area ultra-luxury anchor)
• The Rafael Vinoly-designed 50-story, 500-foot-tall reinforced concrete tower
• The 250-guestroom + 19-suite + 16-penthouse-residence framework
• The Ritz-Carlton brand at the top of the Marriott Bonvoy luxury portfolio
• The Marriott Bonvoy loyalty integration
• The 2022 opening (the most-recent Manhattan Ritz-Carlton property)
• The Flag Luxury Group / Marriott / Ritz-Carlton development pedigree

For corporate travel managers building Manhattan premium hotel programmes — particularly with NoMad geographic preferences, Ritz-Carlton brand preferences, Marriott Bonvoy loyalty alignment, or substantial-scale ultra-luxury stay requirements — The Ritz-Carlton New York, NoMad is one of the principal recommendations. The property’s commercial position complements The Ritz-Carlton New York, Central Park (the other principal Manhattan Ritz-Carlton anchor) across distinct geographic use cases within the broader Marriott Bonvoy luxury portfolio framework.

Sources

Public reporting tracked for this analysis includes the Ritz-Carlton New York NoMad official Marriott page, the New York YIMBY Ritz-Carlton NoMad opening coverage, the Flag Luxury Group Ritz-Carlton NoMad page, and the Indagare Ritz-Carlton NoMad page.

Frequently asked questions

Where is The Ritz-Carlton NoMad located?

At 25 West 28th Street in NoMad — alternatively addressed as 1185 Broadway, at the corner of Broadway and West 28th Street. The NoMad position places the property within the principal NoMad commercial and dining cluster — adjacent to Madison Square Park, the broader Flatiron commercial corridor, and within walking distance of the broader Midtown South commercial cluster.

When did the hotel open?

The Ritz-Carlton New York, NoMad opened in July 2022. The opening marked the second Ritz-Carlton establishment in New York City (alongside the Ritz-Carlton New York, Central Park) and the 106th Ritz-Carlton location globally.

How is the property configured?

250 guestrooms and 19 suites across 150,000 square feet, plus 16 one- and two-bedroom penthouse residences on the upper levels. The principal hotel inventory is 269 keys total — though some sources cite 219 guestrooms + 31 suites as an alternative count framing. The 50-story tower yields the substantial verticality that supports the broader Manhattan view orientation.

Who designed the tower?

Architect Rafael Vinoly — the principal global architecture practice. Vinoly's other principal projects span the broader global architecture industry. The 50-story, 500-foot-tall reinforced concrete tower form supports the property's commercial position as one of the principal NoMad-area vertical hotel anchors.

Who developed the property?

Marriott, Ritz-Carlton Hotels, and Flag Luxury Group jointly developed the property. Flag Luxury Group is the principal luxury real-estate development practice anchored on multiple ultra-luxury hospitality and residential commissions.